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Tuesday, March 19, 2013
If you are frustrated by the slow growth of fans to your Facebook Page, a promoted contest or competition can help. 

Facebook contests are a powerful way to obtain:

  • More 'Likes' on Facebook
  • A larger audience to see your posts
  • More engagement from your existing fans

Facebook has strict rules and regulations regarding any promotions run on your company Facebook Page and has been known to shut pages down that do not comply. To avoid this happening to you, here is a link to the full list of Facebook rules and regulations about running page promotions . 

If you find all of this overwhelming, PositionMEonline can manage a contest for you. We will:

  • Setup your contest using an approved Third Party Application
  • Provide all artwork required
  • Setup your Facebook Ad Campaign
  • Provide free campaign credits to promote your contest
  • Provide a success report
  • Provide optional multi-platform promotion (cross promotion of contest on Facebook and Twitter for broader coverage)
  • Provide additional campaign credits if required
  • Manage the administration of your prize for free including mailing prize to the winner (optional)
  • Provide post campaign strategies (optional)
Contact us for pricing information to strengthen your Facebook profile with a Facebook contest!

Tuesday, March 05, 2013
Real Estate Marketing

When it comes to marketing, it’s all about content.  Informative, entertaining, and useful blog posts that are circulated on social media have become a mainstay for businesses.  Along with written content, media such as images and videos have become powerful for businesses as well.

However, there is no one-size-fits-all approach for businesses.  It must be tailored to not only the business, but the industry. 

Real estate marketing is one industry that undeniably lends itself to a powerful area – visual media.  Prospective customers will value written content to an extent, but they are consistently drawn in by their eyes.  As a result, real estate marketing must leverage videos and images effectively to capitalize on each and every opportunity.

Remember that photos and videos are versatile.  Don’t be afraid to showcase media that adds some creativity to the mix.  A video walkthrough or unique photo can be a great change of pace from the standard media interpretations in real estate.  

Other elements, such as the wording that gets the visitor to view the media, is crucial.  Spend some time on your call-to-action (CTA) phrases to get the most of your efforts.

Media can be a major asset to any real estate marketing strategy.  Contact us to learn more about how you can improve your efforts to get the results you desire.

Image source

Tuesday, January 15, 2013

According to HubSpot, photos on Facebook generate 53 percent more likes than the average post. 

Visual content is certainly an important aspect for any business to consider on Facebook, as well as any social media network. Any content strategy must integrate visual content.  

For many businesses, the opportunity to use photos is obvious but photos or infographics should be leveraged regardless of your business, market, or niche.  Even the least glamorous businesses can integrate attention-grabbing infographics for data-driven blog posts.  

For example, a business seeking to promote their "Help Remedies" posted this infographic about the "insane choices one faces at a chemist". As well as providing evidence regarding their point, the picture helps the reader connect with the story.

You can always use stock graphics on posts as well, which may not be perceived as dazzling pictures – but they do grab user’s attention. Use pictures liberally in your Facebook posts.  They work.  If you observe the growing popularity of sites like Pinterest and Instagram, it’s easy to see that visual content works.  People are naturally wired to be drawn in to an enticing picture.  

Would you rather read copy about a new dessert or see a picture of it?

Take some time to experiment with pictures.  Integrate them more into your Facebook posts and see how they work – you have, after all, built-in analytics that can show you data on your posts and how it reaches your audience.  While every post shouldn’t be a picture, businesses can certainly use them in posts. 

Would you like to learn more about Facebook marketing?  Contact us for more!

Sunday, November 08, 2009
Google has announced they have made a deal with Twitter and will be delivering Tweet feeds in the SERPs.

This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn't neglect either!

The search engines favour web pages with history, quality and volumes of information, much the same as the way they treat Social Media posts.  This means having an account with Facebook and Twitter is a must if you want to ride this wave.  

Get as much history in as you can and remember that accounts that have been around longer with more tweet history may fare better. 

Tweet often but keep it natural - and tweet quality.  Tweet when you have something to ask, share or teach. 

Use keywords - but don't stuff your posts full of keywords.  If the tweets are about your industry, you should be using keywords naturally anyway.

Use links in your tweets back to your site (to relevant content on your site) and share the link love - link to other quality sites out there.

Make sure you use your keyword in your bio and if you are just setting up your username, maybe in your username too?  This may or not help.  Again, I must say - do not stuff keywords anywhere - not in tweets, not in your bio, not in your username.

This is a good thing, but if people abuse it and bring the overall quality of Twitter down, we will all be sorry.

If you have a feed that sends your tweets to Facebook, or your Facebook status to Twitter, you may want to consider turning it off.  If you have the same message in both places you are missing an opportunity for Bing to pick up both.  If they are unique, you have 2 chances to get in there!







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