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Tuesday, January 29, 2013
Real estate marketing


A great deal of online marketing articles are one-dimensional.  For nearly any industry, it is vital as a business owner to target each and every major area of online marketing.  Leaning too heavy on a single area – such as SEO, PPC ads, and social media advertising – can undermine your efforts in other key areas. 

Balance plays an important role in your real estate marketing plan.  As this is one of many industries that can capitalise on a strong online presence, it makes sense to take advantage of your presence. 

You can drive natural traffic with SEO, take advantage of online ads for listings, and utilise social media to leverage media that can help sell real estate.  

But that’s not all.  How about a website that is optimised for mobile viewing, which will be most common by 2014? 

Are you using web analytics to discover where your website can be improved? 


All of these items can lead to noticeable increases in business.  While it may seem overwhelming, balance in all of these areas can help you take your real estate marketing efforts to the next level.  Of course, it’s imperative that you have a sound plan for your website, optimisation, and ads – otherwise, you could be wasting time, money, and a good opportunity.

Contact us at PositionMEonline.  As experts in web design and marketing, we can help you manage all of these areas to help your real estate practice get to that next level.  We’ll be happy to discuss your goals and turn them into a tangible, realistic strategy. 

Thursday, June 24, 2010

We're pleased to announce the launch of a new free guide for businesses looking for a web marketing service provider. 

Our industry is littered with one-man operations, fly-by-nights, and companies that give our industry a bad name.  This guide has been developed by our team to assist you in filtering out the wheat from the chaff.  Best of all it's 100% free, and could save you thousands in fees and lost business!

Click the icon below to download your free copy now!





Friday, June 19, 2009
A big misconception in the industry is that a ‘hit’ on a website equates to having a ‘visitor’. This is not true, yet many organisations like to inflate their marketing hype by claiming their website gets ‘millions of hits’.

A ‘hit’ occurs when a component of a web page is loaded. For example, if a person visits a web page that loads 3 photos, and 6 button icons, this would equate to at least 9 hits (despite being only one visitor). If this person then looked at 5 other pages on the website, this may equate to 50+ hits!

Website statistics programs are now sophisticated enough to know the difference between a hit and a visitor. Essentially, hits don’t matter. Knowing your visitors however will give you a more accurate perspective of how many people are looking at your website.

Google provides one of the world’s best website statistics tool for free – Google Analytics. This tool gives tremendous insight as to how visitors arrive at and react to a website.








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