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Wednesday, December 01, 2010
Every business owner should be aware of a recent change in Google’s search results.

Over the past few weeks many businesses have noticed a change in their search engine rankings. Google is now using a mode of advertising called ‘Google Places’ to influence the way searchers find information about local businesses.

What has changed?
You will notice the following 6 major changes on Google when you search for something by location (e.g. ‘mechanic Perth’)

  1. The organic search results and the Google Places listings are now combined, displaying the phone number and street address of businesses beneath their organic listings.
  2. Businesses that once ranked well in the organic search results but did not have a Google Places listing are now positioned towards the bottom of the page, and will generate minimal traffic.
  3. The map that once appeared on the left hand side of the screen above the organic search results is now often on the right hand side, just above the paid ads – this makes the organic search results appear higher on the page and gives increased prominence to the paid ads.
  4. Businesses that once had multiple keyword focused Google Map listings are now confined to just one ‘Google Places’ listing for their business – this makes it harder (but not impossible) to rank in the map section for a broad variety of keywords.
  5. A preview of each website in the organic search results can be seen by clicking the magnifying glass – this means searchers may make decisions to access websites based on a snapshot of your Home page, hence the importance of an aesthetically pleasing website.
  6. Directories of local businesses are being out-muscled by the individual businesses themselves, as Google is giving more power to the individual business to control its information on Google.
What are the major ranking factors for Google Places?
You need to ensure the following factors are addressed to maximise the probability of your Google Places listing ranking well –
  • Completeness – bulking out your listing with opening hours, payment methods, photos, videos, an accurate description, and coupons, will help give your listing more weight.
  • Accuracy – Google will verify the accuracy of your listing against other sources on the web (e.g. White Pages), so ensure your business name, address and phone number are accurate. 
  • Reviews – ask your customers to rate your business and write a review about their experience in dealing with you, as Google Place listings with more reviews (not necessarily better reviews) will tend to rank higher.
  • Citations – being listed on prominent industry-specific directories can add additional weight (e.g. association websites) as it helps confirm how established your business is based on the number and quality of these references.
This article provides a more detailed description of each factor

The next step...to ensure your Google Places listing is properly optimised
PositionMEonline has launched a new service called Google Places Optimisation (GPO) in which we:

  • Claim your Google Places listing on Google (if it hasn’t been already)
  • Ensure the information on your listing is complete & accurate – i.e. we bulk out your listing
  • Add up to 10 images and 5 videos to your listing
  • Provide you with a 1-page step-by-step instruction manual for getting customers to review your business on Google Places
The service is $195+GST once-off – probably the best money you will spend on your Google rankings ever. To have our team optimise your Google Places listing, simply reply to this email with ‘Yes please proceed’ and we will arrange this for your business.

Or Save Yourself $195 and write us a review!
If you would like the Google Places Optimisation (GPO) service for your business but would rather not pay for it, simply write us a review! To do this click on this link and review our Web Marketing services then find the link called ‘Sign in to rate’. You will need your Google Account login details (if you haven’t got a Google account you can click on ‘Create an account now’ and create one in less than a minute).
Thursday, June 24, 2010

We're pleased to announce the launch of a new free guide for businesses looking for a web marketing service provider. 

Our industry is littered with one-man operations, fly-by-nights, and companies that give our industry a bad name.  This guide has been developed by our team to assist you in filtering out the wheat from the chaff.  Best of all it's 100% free, and could save you thousands in fees and lost business!

Click the icon below to download your free copy now!





Tuesday, March 02, 2010
For the past 2 years or so Google has been displaying map listings of businesses relevant to local search phrases.  For example a search for 'mechanic perth' will display a list of 10 mechanics in the Perth metropolitan area in the organic (i.e. the free) search results.

The Google Map section displays businesses that are listed with the Google Local Business Centre, a creation of Google's that makes it one of the most powerful local search tools available.

The benefits of listing a business in the Google Local Business Centre are considerable -

  • Search results can contain detailed information about your business, moreso than Yellow Pages, and it's free (click here to see the PositionMEonline listing for 'web design perth'
  • Searches conducted on iPhones and other mobile phones with internet browsing technology often display Google Map listings at the very top of the page (on small screens this prominant view makes clicking on the listings quite compelling)
  • Google often displays a Google Map in the organic search results when a searcher looks for a product or service by location - i.e. we have some clients who have obtained #1 rankings on Google within 24 hours!
  • Searchers using Google Earth have the ability to zoom into the local region and view businesses relevant to their topic of interest
Our client website statistics are showing that Google now has close to 90% market share in Australia.  Obtaining as much visibility on this major search engine is crucial in your online marketing strategy.  PositionMEonline can assist your business with listing on the Google Local Business Centre - call us on (08) 9313 2699 today to find out how.







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