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Wednesday, July 17, 2013

Avoiding Google's Wrath For Sites Not Optimised For Mobile

We've always known a mobile site is important, but Google has stood firm in their announcement that they will punish sites that are not optimised for mobile.

Punishment in Google terms means demoting a site in its search results ranking. If you are competing to appear on the first page for search results, this news is devastating if you do not have a site that is optimised for mobile usage.

How to avoid demotion

Option 1 Build a Mobile Version of Main Site

You can build an additional clean mobile version of your main website that is activated when a customer is using a tablet or mobile phone. 


This option is perfect for existing websites as they are cheap and quick to build. We suggest no more than 6 pages keeping in mind that mobile searchers are generally looking for contact details as opposed to making a purchasing decision based on the website. 


Find out more about this option...

Option 2 Choose a Response Web Design

If you're in the process of building your first website or rebuilding an existing site, you can avoid Google's wrath by choosing a 'responsive' web design. Responsive websites dynamically serve all devices on the same set of URLs and as such are considered a valid form of mobile opitmisation by Google. 

Ask your provider whether they are using a 'responsive' design and demand it if they are not. Or, if it is too far down the track to change, revert to option 1 and you will be covered!
Friday, April 05, 2013
Mobile websites

Mobile websites are a must-have for businesses serious about getting the most from their online marketing. A mobile optimised site can welcome the mobile user to your business, which is critical due to the growing number of mobile Internet users.  Creating an optimal experience for these users is a high priority.

The following five tips will help improve usability on mobile-friendly websites:

  1. Keep it Simple and Easily Readable
    Minimal loading times, formatting, and other elements can help the visitor.  Simplify the design so that there is not too many graphics and other low priority components that can distract the reader.

  2. Reduce the Amount of Text Users Can Enter
    It’s easy to make mistakes on even the best mobile keyboards. Consider using drop-down menus and checklists as these help guide customers to the information they require.

  3. Understand Your Audience to Get Your Navigation Design Right
    Carefully consider where to place navigation links; there is no one-size-fits-all answer.  A “view full version” button is a good idea, as mobile users are often prepared to search for more detail if it is required for their purchasing decision.

  4. Make Text Links Easy to Use
    Increasing the area of clickable text – or using bigger fonts for clickable text – can make life easy for the user. It will reduce frustration and ensure a pleasurable experience when dealing with your brand.

  5. The Don’ts of Mobile Website Design
    Avoid the use of pop-ups, flash, animation and large pictures - these all inhibit the user's experience and can result in visitors going elsewhere.

Compare some of these tips with your existing website as viewed on a mobile.  With just a few simple changes, you can better accommodate visitors that are on a smartphone.  

Source: Jessica Davis

Tuesday, January 29, 2013
Real estate marketing


A great deal of online marketing articles are one-dimensional.  For nearly any industry, it is vital as a business owner to target each and every major area of online marketing.  Leaning too heavy on a single area – such as SEO, PPC ads, and social media advertising – can undermine your efforts in other key areas. 

Balance plays an important role in your real estate marketing plan.  As this is one of many industries that can capitalise on a strong online presence, it makes sense to take advantage of your presence. 

You can drive natural traffic with SEO, take advantage of online ads for listings, and utilise social media to leverage media that can help sell real estate.  

But that’s not all.  How about a website that is optimised for mobile viewing, which will be most common by 2014? 

Are you using web analytics to discover where your website can be improved? 


All of these items can lead to noticeable increases in business.  While it may seem overwhelming, balance in all of these areas can help you take your real estate marketing efforts to the next level.  Of course, it’s imperative that you have a sound plan for your website, optimisation, and ads – otherwise, you could be wasting time, money, and a good opportunity.

Contact us at PositionMEonline.  As experts in web design and marketing, we can help you manage all of these areas to help your real estate practice get to that next level.  We’ll be happy to discuss your goals and turn them into a tangible, realistic strategy. 








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