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Friday, April 05, 2013
Mobile websites

Mobile websites are a must-have for businesses serious about getting the most from their online marketing. A mobile optimised site can welcome the mobile user to your business, which is critical due to the growing number of mobile Internet users.  Creating an optimal experience for these users is a high priority.

The following five tips will help improve usability on mobile-friendly websites:

  1. Keep it Simple and Easily Readable
    Minimal loading times, formatting, and other elements can help the visitor.  Simplify the design so that there is not too many graphics and other low priority components that can distract the reader.

  2. Reduce the Amount of Text Users Can Enter
    It’s easy to make mistakes on even the best mobile keyboards. Consider using drop-down menus and checklists as these help guide customers to the information they require.

  3. Understand Your Audience to Get Your Navigation Design Right
    Carefully consider where to place navigation links; there is no one-size-fits-all answer.  A “view full version” button is a good idea, as mobile users are often prepared to search for more detail if it is required for their purchasing decision.

  4. Make Text Links Easy to Use
    Increasing the area of clickable text – or using bigger fonts for clickable text – can make life easy for the user. It will reduce frustration and ensure a pleasurable experience when dealing with your brand.

  5. The Don’ts of Mobile Website Design
    Avoid the use of pop-ups, flash, animation and large pictures - these all inhibit the user's experience and can result in visitors going elsewhere.

Compare some of these tips with your existing website as viewed on a mobile.  With just a few simple changes, you can better accommodate visitors that are on a smartphone.  

Source: Jessica Davis

Thursday, October 04, 2012

Landing pages are everywhere.  Most commonly, you’ll find them as the “first” page you see on a website.  

However, there are also landing pages for specific campaigns that companies can run.  You’ll also see them on Facebook as well – the artistic pages that try to dazzle you.

Regardless of where they are, they serve one primary function – they get the visitor to “come in.”  It may only be a place to put one’s email to subscribe for updates.  It may be a “learn more,” where a conversion is placed for getting the visitor to see what’s offered.  Of course, it could be a purchase of some kind as well, the ultimate conversion.

With the right graphics, information, and call to action, the landing page can be arguably the most important design feature of your site – or Facebook page.  If a user is uninterested, unimpressed, or otherwise disinterested, he or she will simply move on.

Landing pages are certainly an important aspect of any web presence.  As part of a marketing strategy, it is often overlooked.  Yet, the difference in a good landing page or a bad one – or none at all – is drastic. 

Of course, landing pages are a cohesive part of any strategy.  It comes together with PPC ads (as the destination page) and everything else, as it is effectively the closing point for your goal.  A strong landing page can get that click, like, or other action that you are searching for.

At PositionMEonline, we can guide you through everything that has to do with your web presence.

 Contact us to ask any questions you may have about landing pages, marketing, and anything else in this broad area.

Thursday, June 24, 2010

We're pleased to announce the launch of a new free guide for businesses looking for a web marketing service provider. 

Our industry is littered with one-man operations, fly-by-nights, and companies that give our industry a bad name.  This guide has been developed by our team to assist you in filtering out the wheat from the chaff.  Best of all it's 100% free, and could save you thousands in fees and lost business!

Click the icon below to download your free copy now!





Friday, June 05, 2009
I am astounded to see that some of Perth’s major educational institutions are teaching students how to build websites with considerable amounts of graphics, animations, and very little content. As these students graduate, they set up their own businesses and sell their services to the WA business community who are taken in by the stunning ‘look’ of what they can produce.

Our business, PositionMEonline, and other web marketing companies of a professional ilk are unfortunately left to break the news to these business owners that their websites will be difficult to find on search engines. The search engines thrive on text content, not images or animations, meaning that many WA websites are missing out on new customers who use generic search phrases to find information online.

Businesses in the market for a new website should always ask how their web designer intends on getting visitors to their new website. Remember, marketing a website is more important than simply building one.

Wednesday, April 29, 2009
The term 'search engine optimisation' and 'search engine marketing' are becoming more familiar to business owners, yet if you asked 100 of them what it means you will most likely get 100 different answers.

Their answers will differ because web designers will inform business owners of their understanding of how the search engines work, based on what they have read online, been taught at TAFE or university, or have heard from other web designers.

BUSINESS OWNERS BEWARE

The information published on the internet about search engine marketing is largely out-dated or educates based on techniques that trick the search engines, which can cause a website to be penalised by search engines.

...and just because the information is out-dated doesn't mean it will be removed from the internet - it stays online for unsuspecting people to read without knowing good from bad!

We frequently have clients contacting us having just spent thousands on SEO (search engine optimisation) with their web designer, to find that they still don't rank well for the chosen keywords.  When we dig a little deeper, we find that many of them are stuffing keywords in their Meta Tags (Google doesn't rank a website based on the Meta Tags), adding a variety of keywords to their Home page but nowhere else, or even hiding text in pages that the business owner never knew existed!

Unfortunately it is not the web designer that has gone out of their way to trick you into spending money, but their lack of education or mis-education means that they can waste a lot of your money with little to show for it.

Fascinating Industry Trend
As search engines have grown in popularity, more clients are asking their web designers what they can do to gain top ranking positions for their keywords.  Prior to 2006 or so, these web designers would refer their client to a search engine marketing specialist (such as ourselves) who would perform a service and get the client satisfactory results.

Nowadays, web designers are wanting a bigger slice of the pie and claiming to provide search engine marketing services to supplement their income streams.  A common scenario evolves:

  1. Web design sales team notices more clients asking about search engines.
  2. General Manager sees an opportunity to provide a search engine marketing service and allocates one of the team members the role of 'search engine specialist'.
  3. The search engine specialist researches as much information as they can online, reads books, and attends some local events, then devises a Bronze, Silver & Gold search engine marketing package for their clients.
  4. The sales team sells the package to a client and the work is carried out.
  5. 6 months later the client is still nowhere to be seen on search engines, or is still generating little business from their website.
  6. Client gets fed up and looks for another search engine marketing company.
We see this scenario play out regularly as many clients contact us having just been burnt by a web designer who thought they knew what they were doing.  Unfortunately their mis-education served them and their client badly.

What Does This Mean?
It means a considerable number of web design companies who have branched into search engine marketing are building a batch of unhappy clients with sub-standard results.  Businesses should be careful with who they select. 

Here are a few handy tips on choosing a search engine marketing or web design company:
  • Ask them how they go about 'optimising' a website - if they can't give you a straight answer, walk away.
  • Ask them if meta tags will make a difference - if they say that they will make a major difference, move onto your next potential web designer.
  • Ask them to give you a detailed tour of Google Analytics - this is a standard industry tool that any search engine marketing consultant should know backwards.  It provides invaluable information for tracking website visitors
  • Get them to explain how they go about choosing keywords - if they say the keywords are up to you, forget it!  The keywords should be chosen based on research into what people search for - there are databases you can licence that tell you this information.
  • If you are interested in pay-per-click advertising like Google AdWords, ask if they have certification by Google - if not, chances are a lot of your budget will be wasted on irrelevant traffic.
Where Does PositionMEonline Fit In?
We have our roots in search engine marketing, and have only started developing websites because our clients demanded it.  Having a background in the industry, access to influential people at the major search engines, and regularly keeping updated with the latest techniques and trends, means we can provide a high value service beyond that which is offered by your local web design company.

Should you be considering engaging a company to build your website and/or provide search engine marketing services, we gladly provide a free review of their service offering to ensure that your money is put to best use and will achieve the results you are after.

Friday, April 03, 2009
Needing a web designer to maintain your website is now a thing of the past. Content Management Systems (CMS) are commonplace amongst most leading web design companies, and give businesses the power to manage their information online themselves.

The advantages of having a CMS are considerable. By making website updates in-house businesses no longer have to put up with potentially lengthy delays in getting changes made. Changes are done right first time, and content is more likely to be kept fresh.

A CMS will enable businesses to change text, add images, and upload files, all without requiring any coding knowledge. More advanced CMS programs like MySuperWeb and Joomla can enable businesses to send out email marketing campaigns, maintain an online shop, store customer details, and accept online bookings – without having to pay a web designer. Search engines also give preference to fresh content and will re-visit websites that are regularly updated.

» Click here to contact a representative from PositionMEonline and discuss how you can now easily afford to fire your web designer!







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