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Tuesday, February 26, 2013

Key changes in online marketing that affect business owners. 

David Guest speaks with Nathaniel Bibby from PositionMEonline on some of the best ways to improve conversion rate for a website.

 

Summary

The key changes in online marketing that affect business owners are:

  • Location based searches
  • Searches on mobile devices has spiked at 30%.
The biggest mistakes that hinder conversion rates are:
  • Not having a Google Places listing
  • Not having enough information about services
  • Not having relevant content
  • Poorly managed Google Adwords campaigns
  • Not having local suburb names on page
3 ways to increase conversion are:
  1. Install "phone - click to call" (By 2014, mobile search will surpass desktop)
  2. Professionally managed Adwords campaigns
  3. Live Chat







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