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Friday, April 05, 2013
Mobile websites

Mobile websites are a must-have for businesses serious about getting the most from their online marketing. A mobile optimised site can welcome the mobile user to your business, which is critical due to the growing number of mobile Internet users.  Creating an optimal experience for these users is a high priority.

The following five tips will help improve usability on mobile-friendly websites:

  1. Keep it Simple and Easily Readable
    Minimal loading times, formatting, and other elements can help the visitor.  Simplify the design so that there is not too many graphics and other low priority components that can distract the reader.

  2. Reduce the Amount of Text Users Can Enter
    It’s easy to make mistakes on even the best mobile keyboards. Consider using drop-down menus and checklists as these help guide customers to the information they require.

  3. Understand Your Audience to Get Your Navigation Design Right
    Carefully consider where to place navigation links; there is no one-size-fits-all answer.  A “view full version” button is a good idea, as mobile users are often prepared to search for more detail if it is required for their purchasing decision.

  4. Make Text Links Easy to Use
    Increasing the area of clickable text – or using bigger fonts for clickable text – can make life easy for the user. It will reduce frustration and ensure a pleasurable experience when dealing with your brand.

  5. The Don’ts of Mobile Website Design
    Avoid the use of pop-ups, flash, animation and large pictures - these all inhibit the user's experience and can result in visitors going elsewhere.

Compare some of these tips with your existing website as viewed on a mobile.  With just a few simple changes, you can better accommodate visitors that are on a smartphone.  

Source: Jessica Davis

Thursday, June 24, 2010

We're pleased to announce the launch of a new free guide for businesses looking for a web marketing service provider. 

Our industry is littered with one-man operations, fly-by-nights, and companies that give our industry a bad name.  This guide has been developed by our team to assist you in filtering out the wheat from the chaff.  Best of all it's 100% free, and could save you thousands in fees and lost business!

Click the icon below to download your free copy now!





Friday, June 11, 2010
"When Kat & Kaboodle launched, we needed to create a slick website that would rank well in Google. The professional organising industry in Australia is still a relatively young one, so people are not yet instinctively searching for ‘professional organiser’ when they want to get organised.

Looking around at other websites in the industry, I found the sites to be quite cluttered and hard to navigate – which obviously isn’t a good thing when you are promoting an organising and de-cluttering business! PositionMEonline got straight to work on implementing a template for our website which was clean, easy to navigate and fully functioning. 

Your team immediately understood my business and how I wanted to communicate with my potential customers. Best of all, you were honest and up-front with their advice, and were genuinely passionate about providing me with the best possible website for my business.

I credit your business with building the best professional organising website in Australia (if I do say so myself!) which continues to display on the first page of Google! You designed a fantastic blog which is so easy for me to update, and a homepage which not only looks amazing but is easy to follow. 

You took the time to train me in sending an e-newsletter to my database and how to update pages, which I have found to be easier than editing a document in Microsoft Word! Nearly every day, I receive emails from people asking about my wonderful website and I always send them along to PositionMEonline.

I know they will receive honest, value-for-money, friendly service that us amateurs rarely find when dealing with website developers."
- Katherine Tate, Kat & Kaboodle - www.katandkaboodle.com.au
Monday, February 01, 2010
Despite the financial crisis over the past 18 months many web-related companies have enjoyed strong growth as businesses become more savvy and cost-conscious about their marketing.  With traditional forms of advertising becoming less cost-effective businesses are turning to the internet as a reliable source of low-cost leads.

One particular recent situation stands out, highlighting the major differences in return achieved from traditional advertising when compared with website marketing -

A long-term client shared with us a full page press advertisement that their competitor had run in The West Australian (WA's leading local paper).  The advertisement was on page 48 of the newspaper, just before the stock prices. 

At $7,500 one might think twice about placing such an ad, but the value of this businesses services is such that around 4 new clients would need to be obtained in order to make it a worthwhile venture.

72 hours after running the ad we were told that the business had received 3 phone call enquiries and zero appointments - i.e. the return on investment was practically nil.  It was $7,500 wasted on something that had a shelf life of around 24-48 hours before the next edition of the newspaper was produced.

One might argue that there are other less tangible benefits (such as branding) and that further potential customers may have booked an appointment at a later stage, however the business was not of a substantial enough size to warrant a branding focus.  Hence, the purpose of the ad was to generate appointments, which it clearly failed to do.

What is different about web marketing?
A business that goes about its web strategy correctly will benefit from an asset that continues to generate a good source of leads or sales with minimal ongoing expenditure.

Using the example above, a $7,500 investment in a website that is professionally designed and marketed to be found on the major search engines will continue to reap rewards for many years.

Newspaper advertising, radio advertising, TV advertising and Yellow Pages all require an ongoing investment in order to be given "air time".  By comparison, a websites ongoing costs are generally hosting and domain registration fees (which are easily <$1000 per year).

Think outside the square
Before you invest in your next traditional form of advertising, consider whether that money would be better invested in a website designed specifically to market a particular product. 

Investing in more "salesmen whilst you sleep" will help generate a strong source of leads and sales - why have 1 salesman, when you can have say 3.  Likewise, why have one website trying to capture everything your business is about, when you could have 3 highly specialised websites targeting different divisions/products/services/angles of your business.

To discuss some creative ideas on how you can add more "salesmen whilst you sleep" to your team, call us on (08) 9313 2699 and we can demonstrate how other Australian small-medium businesses are benefiting from our innovative online marketing strategies.









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