In the past, it has been adequate to place Facebook and Twitter in the same category. They could be deemed as the two essential social networks for any business. While YouTube and Pinterest could also make a case, they are niche social networks – and not necessary for every single type of business.

However, the landscape of social media – as always – is changing. No longer are Facebook and Twitter the only essential social networks. A Google plus marketing plan needs to be a focus for each and every business.

The numbers don’t lie. Google Plus is now the second largest social network, signifying a quick eclipse of Twitter for the new social network. (1) It is important to note that this isn't an either/or proposition – there’s plenty of room for all three. 

Google Plus has a few unique benefits that are worthy of any business’ attention:

• Searches
  There is a bridge between social media and SEO.  As Google is the largest search engine, and Google Plus is a Google product – you can only imagine how relevant the social network is and will be to search results.

• Group Hangouts
  Video chat capabilities can help internal communications, as well as product demos and other uses for reaching out to customers.

• Google Plus Communities
  This new offering can help a business showcase its expertise.

Is your business taking advantage of the emerging social network? It is quickly becoming a powerhouse in this world, offering more of the same advantages of social media, as well as some unique benefits as well. 

(1)