Avoiding Google's Wrath For Sites Not Optimised For Mobile
We've always known a mobile site is important, but Google has stood firm in their announcement that they will punish sites that are not optimised for mobile.
Punishment in Google terms means demoting a site in its search results ranking. If you are competing to appear on the first page for search results, this news is devastating if you do not have a site that is optimised for mobile usage.
How to avoid demotion
Option 1 Build a Mobile Version of Main SiteYou can build an additional clean mobile version of your main website that is activated when a customer is using a tablet or mobile phone.
This option is perfect for existing websites as they are cheap and quick to build. We suggest no more than 6 pages keeping in mind that mobile searchers are generally looking for contact details as opposed to making a purchasing decision based on the website.
Ask your provider whether they are using a 'responsive' design and demand it if they are not. Or, if it is too far down the track to change, revert to option 1 and you will be covered!