According to HubSpot, photos on Facebook generate 53 percent more likes than the average post. 

Visual content is certainly an important aspect for any business to consider on Facebook, as well as any social media network. Any content strategy must integrate visual content.  

For many businesses, the opportunity to use photos is obvious but photos or infographics should be leveraged regardless of your business, market, or niche.  Even the least glamorous businesses can integrate attention-grabbing infographics for data-driven blog posts.  

For example, a business seeking to promote their "Help Remedies" posted this infographic about the "insane choices one faces at a chemist". As well as providing evidence regarding their point, the picture helps the reader connect with the story.

You can always use stock graphics on posts as well, which may not be perceived as dazzling pictures – but they do grab user’s attention. Use pictures liberally in your Facebook posts.  They work.  If you observe the growing popularity of sites like Pinterest and Instagram, it’s easy to see that visual content works.  People are naturally wired to be drawn in to an enticing picture.  

Would you rather read copy about a new dessert or see a picture of it?

Take some time to experiment with pictures.  Integrate them more into your Facebook posts and see how they work – you have, after all, built-in analytics that can show you data on your posts and how it reaches your audience.  While every post shouldn’t be a picture, businesses can certainly use them in posts. 

Would you like to learn more about Facebook marketing?  Contact us for more!