Google has just rolled out one of the greatest advancements in search techology in a number of years.  It's called 'Google Instant', and will revolutionise the way we search for and find information online.

What is Google Instant?
Google Instant is a new search technology that causes Google search results to be displayed on screen in real-time as the searcher is typing their search phrase.  As each word of the search phrase is typed, the search results change to display results relevant to that phrase.

How will this impact the search experience?
Google claims this will save the average searcher between 2 and 5 seconds for every search.  When you consider how many searches are being performed on a daily basis, this is a massive productivity gain globally!

This new search experience has the potential to alter searcher behaviour as they refine their search phrase. 

Consider a normal search for "BMW speaker E46 replacement" - when you type this into the search bar and click Enter this would take you directly to the relevant search results for this phrase.

With Google Instant the results will be different.  When you type in "BMW" you will most likely see www.bmw.com.au listed in the search results, then as you add "speaker" to make the phrase "BMW speaker" you may see search results for new and used speakers, or even about spokepeople from BMW.

Will our behaviour change as a result of Google Instant?
Most likely it will.  In the example above, the searcher may be tempted to visit the BMW website, or even buy a whole new set of speakers for their car through a website that appeared when they had only typed the first part of the phrase.

What about Google AdWords?
The same applies for Google AdWords - the ads will dynamically change as the searcher is typing.

What impact with Google Instant have on SEO?
Greater importance will need to be placed on ranking for generic phrases.  A website that specialises in replacement speakers for BMW's will need to also optimise for 'BMW speakers' or similar to ensure their website gets is visible as searchers start off with a broad search phrase and narrow it down with additional keywords.  As a result, websites will become even more reliant on their Link Popularity as it can be tough to rank for generic phrases in competitive industries.

We also anticipate that this will further decrease the likelihood of searchers going to page 2 and beyond to find what they are looking for.  Instead, they will alter their search phrase and see the results change dynamically before their eyes - without the need to even move their mouse!

When will it be rolled out in Australia?
Google Instant is currently being rolled out in the US and is anticipated to hit Australian shores before the end of the year.

Yet another amazing advancement from the search industry leaders!

Watch this video to see Google Instant in action!

The majority of mainstream industries are saturated online with an overwhelming number of websites, blogs, portals and online shops. New businesses entering the online world can find it tough to compete against older, more established websites that have greater repour with customers and a longer history with search engines, something the engines now consider relevant when determining a website’s rankings.

Some of the most successful internet-based business are those that identify a niche market based on market or ‘keyword’ research. Businesses in a niche can find it easier to compete because of less competition, and at the same time customers searching for a niche product may be more ready to buy.

For example, a large portion of searchers looking for ‘promotional products’ could be unsure of what to buy and may be looking for ideas. There will be less people searching for a keyword like ‘promotional ball point pens’, but searchers are more likely to be buyers.

Applying this logic to a web-based business means that you should consider identifying a small market niche before attempting to tackle established players in the industry. There are various keyword research tools available online that can identify niche markets. A search for ‘keyword research tool’ on Google will reveal a whole range of useful tools to help with your decision criteria.

The wording of your website is crucial. Not just for your visitors, but to help you to be found on Google. Knowing the right keywords to incorporate in your text can make the difference between being flooded with website enquiries, and waiting for the phone to ring.

A keyword is a phrase that a potential customer might search for to find your business. For example – ‘mortgage broker perth’, ‘holiday house cottesloe’, or ‘fishing charter broome’.

Bad examples of keywords include – ‘finance’, ‘tourism’, ‘shares’, or ‘online’. 51% of searchers use either 2 or 3 words to describe what they are looking for. Only 18% of searchers use one word.

Knowing your online market by understanding how people search is crucial to being successful online. Put yourself in your customer’s shoes and think laterally, then ensure you include these precise keywords in your website content.

We provide a Keyword Research service to assist you with defining the best keywords to use on your website, sourced from databases that tell us precisely how people search online.