Paid Search vs Organic Search

Last time you did a search on Google there is a 94% chance that you clicked on the 'organic' search results (the left hand side of the search results page), according to a US Study*. This means 6% or thereabouts of searchers are clicking on the 'Sponsored Links' or the 'paid' section of search engines.

This same study revealed that despite the large volumes of traffic clicking on the organic search results, businesses were still likely to spend at least 3 times as must on their paid positions as opposed to optimising their website to rank high in the organic search results.

Madness? Well not quite.

Paid search programs such as Google AdWords offer business owners an immediate traffic solution - within 30 minutes of activating your campaigns, your ads are visible in the 'Sponsored Links' section of search results. Search Engine Optimisation does not offer you quite the same immediacy or control, but once done correctly, the traffic is free.

Consider these benefits of having your website optimised effectively:

Clicks are free
No fighting the ever increasing click costs (our clients have seen an average increase of around 20% in click costs in 2008)
Increased brand recognition - higher ranking websites achieve greater brand awareness
You aren't limited to a defined number of keywords - your website has the potential to be found for hundreds of derivatives (we have a client in Melbourne with an optimised 14 page website that had their website found for over 850 keyword variations in a standard 30 day period)

Paid search programs such as Google AdWords offer you the immediacy you may require to test-market or get those crucial sales through the door. However, if you are looking for a long-term cost-effective solution that delivers a strong return on investment, it is hard to ignore the need of having your website ranking high in the organic search results.

» Call or email one of our consultants today about for an analysis of the potential costs and cost savings that are available through our search engine optimisation services.