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Tuesday, January 29
Real estate marketing


A great deal of online marketing articles are one-dimensional.  For nearly any industry, it is vital as a business owner to target each and every major area of online marketing.  Leaning too heavy on a single area – such as SEO, PPC ads, and social media advertising – can undermine your efforts in other key areas. 

Balance plays an important role in your real estate marketing plan.  As this is one of many industries that can capitalise on a strong online presence, it makes sense to take advantage of your presence. 

You can drive natural traffic with SEO, take advantage of online ads for listings, and utilise social media to leverage media that can help sell real estate.  

But that’s not all.  How about a website that is optimised for mobile viewing, which will be most common by 2014? 

Are you using web analytics to discover where your website can be improved? 


All of these items can lead to noticeable increases in business.  While it may seem overwhelming, balance in all of these areas can help you take your real estate marketing efforts to the next level.  Of course, it’s imperative that you have a sound plan for your website, optimisation, and ads – otherwise, you could be wasting time, money, and a good opportunity.

Contact us at PositionMEonline.  As experts in web design and marketing, we can help you manage all of these areas to help your real estate practice get to that next level.  We’ll be happy to discuss your goals and turn them into a tangible, realistic strategy. 








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