A domain name is the website address for your business – e.g. www.mybusiness.com.au. Choosing the right domain name is important for a variety of reasons.

The following guide will help keep you on the right path to ensure your select the best website address -

• Keep it short – the longer it is, the harder it will be for potential customers to remember
• Try not to abbreviate – abbreviations don’t mean much to people not in the know
• Choose a .com.au if you have an Australian target market – search engines give preference to .com.au domain names in Australia
• Incorporate relevant keywords – e.g. www.tonyscarparts.com.au to get your website clicked on more often

I often see clients who have purchased hundreds of domain names with the intention of displaying their new website under all of these addresses. This can cause issues with a website’s search engine visibility because the websites will be seen as being duplicates of one another, and may be issued with a ranking penalty.

Registering a few good domain names to keep them from your competitors is acceptable, but ask your website hosting company to point these all back to your main domain name.

We can help you with domain registrations, domain recommendations, and potentially save you some money by pointing you towards inexpensive domain registrars including www.crazydomains.com.au