A new year is ahead of us, and so are new opportunities for networking online. Have you thought about how to continue your social media engagement strategies for 2013?
According to website bootcampdigital.com trends include the following:
Many think that social search is going to explode. Google is already one step ahead by launching Google Plus, and more networks are ready to adapt.
Experts think businesses will start targeting YouTube more aggressively as it becomes more of a social network
QR codes and other aspects of mobile are really going to explode in the online marketing world.
Taking these tips on board, savvy webusers need to consider our positioning on social networks for 2013.
How many social networks are you currently on? Do you have a presence on Twitter and Facebook? The trend is for customers to search for topics on these sites, not only on search engines. So the wider your net is, the more chance you have of people who are interested in your organisation finding you. As part of our Social Media services, we can help you make sure you're not left out of the loop.
If YouTube is going to be the next boom for marketing online and engaging with people who share common interests, think about videos you could create about your business in general and your community in particular. Videos don't have to be expensive to be engaging, and even a narrated PowerPoint slideshow will help get your word out. Even if video isn't something you're interested in, start thinking about ways you can provide your online networks with varied diet of media on your Twitter and Facebook feeds. It will attract more eyes to your business.
What can you do for engaging people on their smart phones? Is your website mobile optimised? Now is the time to harness the power of the simple QR code.
If you're not familiar with this, QR codes are those square black-and-white things that will take you directly to a particular website if you scan them with your mobile device. Use a code pointing to your website or social media of choice on your printed materials--advertisements, brochures, even business cards--to help you connect with the audience you want.
For more information about our broad range of affordable online marketing solutions, you can always contact us.
